Collection: Jocelyn Hedley

@jhedley_studio
jocelynhedley.com

Jocelyn Hedley’s work focusses on an exploration of the ‘Information Age’. This age has radically altered what it means to be human, with the boundaries between the biological and the digital constantly blurring and being redefined. Hedley’s interest in this intertwined relationship was sparked whilst observing humans interacting with the digital environment on their morning commute. Their continuous interaction with their digital device formed a symbiotic relationship where engagement is rewarded by content.

Hedley’s practice explores this symbiotic relationship through merging both digital and mechanical image creation. These images are drawn on a digital device by hand during her commute, signifying authorship. The utilisation of the ben-day dot refers to traditional printing techniques while also symbolising the binary foundation of the digital environment.

Digital images are intangible. Their existence is reliant upon the host machine and its software. The use of traditional printing methods to reinstate the physical properties of these images gives them agency. Over time multiple images are layered, distorting and obscuring the original digital image. The loss of clarity of the original image signifies the reliability and truth of the information that the digital environment delivers. This is particularly relevant given the mass deployment of artificial intelligence algorithms designed to personalise the delivery of information to the consumer.